A Letter from Dr. Hirschfield
Over the past 25 years, it has been my great pleasure to serve you as your dentist and to be part of this wonderful community. Your trust, loyalty, and commitment to our team and your oral health have meant more to me than I can express. I am deeply grateful for the opportunity to care for you and your families over the years. I feel as if so many of you are like “family”.
With that same appreciation and care in mind, I am pleased to share that my practice will be transitioning to Dr. Morgan Thorne as of June 12, 2026. I am fully committed to ensuring a smooth and seamless transition for all our valued patients. I will continue working alongside Dr. Morgan for the coming months, and our dedicated team will remain in place, so you will continue to see familiar faces as you get to know her.
After thoughtful and careful consideration, I selected Dr. Morgan because she is a highly qualified, compassionate, and experienced dentist who shares my philosophy of patient-centered care and clinical excellence. Dr. Morgan, originally from Lawton, Oklahoma, earned her Doctor of Dental Surgery degree at the University at Buffalo School of Dental Medicine. Along the way, she met her husband, Nick, a Rochester native, and quickly fell in love with both the people and the sense of community that make Western New York home.
Following dental school, Dr. Morgan completed a General Practice Residency at Swedish Medical Center in Seattle, Washington, where she received advanced training in comprehensive dentistry, oral surgery, and sedation. Since returning to Western New York, she has pursued advanced education in implant dentistry, esthetic dentistry, full mouth rehabilitation, and clear aligner therapy. She particularly enjoys improving patients' confidence and quality of life through comprehensive dentistry, restoring the health, function, and appearance of their smiles.
As a mom with a growing family, Dr. Morgan understands the importance of finding healthcare providers you can trust. She is passionate about building genuine relationships with her patients, taking the time to listen, understand their goals, and create an environment where they feel comfortable and cared for. Dr. Morgan has a special passion for helping patients who may have delayed treatment or feel anxious about dental care, and are ready to make meaningful improvements to their oral health.
With respect to the transition, your dental records will remain securely maintained at the current office location under Dr. Morgan’s care. If you already have an appointment scheduled, it will remain in place. Should any changes be necessary, our office will contact you directly. In the meantime, if you experience a dental emergency, need to schedule or reschedule an appointment, or have any questions, please continue to call the office at (585) 346-3028.
Dr. Morgan is honored to continue the tradition of care established in this practice and looks forward to meeting and serving you and your family. I am confident you will enjoy working with her and will extend to her the same trust and support you have so generously shown me over the years.
With Sincere Gratitude and Well Wishes,
Dr. Brian Hirschfield

